GRAND RAPIDS, MI – October 1, 2021 – Jonas Paul Eyewear, the award-winning kids glasses company, is thrilled to announce its partnership with brand ambassadors in support and celebration of National Down Syndrome Awareness Month. The campaign is centered around the central message of #seeourshine, encouraging brand ambassadors to share with their audience what makes them shine.
“Children with Down syndrome are changing the world, and since our company’s inception we have been meeting and learning about the impact of eyesight and visual impairment for children with Down syndrome,” said Laura Harrison, co-founder of Jonas Paul Eyewear. “We want to celebrate children and families within the Down syndrome community because they continue to shine, grow, and see the world in a bright light. Our goal is to share the message #seeourshine so others can feel the joy and happiness we do with our friends with Down syndrome.”
Jonas Paul is a company that aims to help kids grow confidence through comfortable and stylish glasses, during such an impressionable age. Partnering with influencers and brand ambassadors with Down syndrome allows the company to highlight and share their story throughout the larger Jonas Paul platform. These partnerships will also bring positivity and light to children with Down syndrome so others can see how they see the world through their eyes.
Visual impairment plays a big role at Jonas Paul Eyewear, as the company began because of co-founder’s, Laura and Ben Harrison, experience with visual impairment with their son, Jonas. Jonas Paul’s support of the Down syndrome community began many years ago, and recently has included collaborating with the Down Syndrome Association of West Michigan. Laura and Ben are ecstatic that 2021 is the year that Jonas Paul is able to share their support nationwide with this social media-driven digital campaign.
According to the American Association for Pediatric Ophthalmology and Strabismus, children with Down syndrome are more likely to need glasses than are other children. This may be due to myopia, (near-sightedness), hyperopia (far-sightedness), and/or astigmatism. Children with Down syndrome may have more eyesight needs starting as young as six-months and Jonas Paul has made it a mission to provide solutions for children with Down syndrome.
The company creates glasses that have adjustable temple arms that create a seamless fit for children with low nose bridges, which provides solutions for children with Down syndrome to give them the confidence in seeing.
Supporting National Down Syndrome Awareness Month is in conjunction with World Sight Day on October 14, which is an annual day of awareness supported by eye health organizations around the world to draw global attention to blindness and vision impairment and to raise funds to combat them. Jonas Paul is asking parents to use World Sight Day as a reminder to schedule eye exams to support eye health for all.
Jonas Paul Eyewear helps provide sight to children and families in need through its Buy Sight, Give Sight program, which has helped more than 840,000 people around the world to date in need of care for preventative blindness and is aiming to reach 1 million people by the end of 2021.
Whether a child wears glasses or not, the company is encouraging children across the nation to participate and share what makes them shine by using the hashtag #seeourshine. Additionally, Jonas Paul encourages parents to schedule a general eye exam for their children with their local doctor, as there is no age too young to start thinking about their eye health.