Frames that fit your style
Risk-Free for 30 Days
Use Your Vision Benefits
HSA/FSA accepted
Glasses you’ll actually want to wear
You've asked, we've answered.
Our first collection of purpose-driven adult eyewear, designed for everyday style.
Designed with Purpose
Give our frames a test drive
A fit that was made just for you
That means: no slipping, no pinching, no pressure behind the ears. Just frames that fit your face like they were made for it.
Elevated shapes in a rainbow of colors
Our Classics Collection offers everyday frames in a variety of shapes and colors that just look and feel...really good.
Which lens is best for you?
-
Polycarbonate
A basic, everyday lens perfect for your kid's everyday adventures, like eating PB&J and learning how to swing.
-
Best Quality
Trivex
Rough and tough and clear, oh my! These lenses are extra durable, extra clear, and extra perfect for kids.
-
Thinnest
High-Index
Super thin, crystal-clear lenses that are perfect for not-so-little kids or those with high prescriptions.
-
Most Popular
Progressive
A seamless, everyday lens that helps you see near, far, and in between, like reading a book, scrolling your phone, and spotting a friend across the room.
-
Bifocal
A practical lens with two viewing zones, one for up close and one for distance, built for switching between detailed work and looking up.
-
Anti Fatigue
A comfort-focused lens designed to ease eye strain during long stretches of reading, screen time, and close-up work.
-
Non-Polarized
These Polycarbonate, impact-resistant, 100% UV protective lenses are always tinted and ready for fun in the sun.
-
Top Seller
Polarized
Our polarized lenses reduce unwanted glare from extra-reflective surfaces like snow or the lake.
-
Best for Kids
Transitions
Transitions are like a cool magic trick: clear indoors, tinted outdoors, and 100% protective against UV rays.
Made right, made fast
We’re here to help
How it Works
Our Story
Frames with a big sense of purpose
When our son Jonas was born with a rare sight disorder, we searched for glasses that were durable, stylish, and—most importantly—made him feel confident in who he was. When we couldn’t find them, we decided to create them.
What started as our family’s search became an opportunity to impact families around the world with better, more fashionable eyewear that made them feel awesome, inside and out.
Our Story
Frames with a big sense of purpose
When our son Jonas was born with a rare sight disorder, we searched for glasses that were durable, stylish, and—most importantly—made him feel confident in who he was. When we couldn’t find them, we decided to create them.
What started as our family’s search became an opportunity to impact families around the world with better, more fashionable eyewear that made them feel awesome, inside and out.
See the world differently
Visit us in Grand Rapids
Experience our eyewear collection in person! Stop by our Grand Rapids, Michigan store to explore the latest styles, get expert fittings, and find the perfect pair for you.
Our Impact
Give the gift of sight
With every pair of glasses sold, we make a donation to organizations that prevent blindness for at-risk people around the world.
