Privacy Policy


This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our website?


The information we collect from you falls into two categories: personally identifiable information (“Personal Information”) and non-personally identifiable information (i.e., information that cannot be used to identify who you are) (“Non-Personal Information”). This Privacy Policy covers both types and will tell you how we might collect and use each.

Personal Information we may collect from you includes:

Your name, username, email address, and password
Any eyewear prescription data you provide to us (including data from the pupillary distance measurement function of the Services)
Information from Third Party Services that you explicitly give us access to
Your contact information, such as your phone number, social media handle, or email (depending on how you contact us)
Your credit card information (although we use third party payment processors, as described below), billing address and shipping address, if you make purchases through the Services
Live chats and customer service phone calls
Sales and Home Try-On Kit history
Survey responses to the extent you include Personal Information

We may also collect some of the following Non-Personal Information from you:

The name of your internet service provider
The IP address of the computer you use to access our Services
The type of browser software you are using
The operating system you are using
The date and time you accesses our website
The website address, if any, that linked you to our Site
The website address, if any, you leave our website and travel to
Your home page customization preferences
Search engine search terms and advertising clicks/actions
Weblogs and other clickstream data
Survey responses to the extent you do not include Personal Information
Other non-personally identifiable traffic data

When do we collect information?

We collect information from you when you visit our site, register on our site, place an order, subscribe to a newsletter, enter a sweepstakes or giveaways with our brand or other brands, or enter information on our site.

Like most websites, our Services may incorporate technology such as “pixel tags”, “web beacons”, and “cookies” that allow us to track the actions of users of our Services. Pixel tags, web beacons and cookies collect Non-Personal Information.

Pixel tags or web beacons are tracking devices on websites or in e-mails that can monitor the behavior of the user visiting the website or sending the e-mail.

Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To administer a contest, promotion, survey or other site feature.
  • To quickly process your transactions.
  • To ask for ratings and reviews of services or products
  • To follow up with them after correspondence (live chat, email or phone inquiries)

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

We have implemented technical and organizational security measures to protect your personal information against unauthorized access, loss, destruction, or alteration. Our website, emails, data platforms, and network are secured with 2FA and a firewall, and we use encryption to protect sensitive data.

Do we use 'cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Help remember and process the items in the shopping cart.
  • Understand and save user's preferences for future visits.
  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. It won't affect the user's experience that make your site experience more efficient and may not function properly. However, you will still be able to place orders.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

We allow third parties to provide analytics services and serve advertisements on our behalf and on behalf of others across the web and in mobile applications. These third parties may use cookies, web beacons, and other technologies to collect information about your use of our website and other websites, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by us and these third parties to analyze and track data, determine the popularity of certain content, deliver advertising targeted to your interests on other websites and online services, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used in this way, please visit

We may also work with third parties to serve ads to you on our behalf or on behalf of other advertisers on third-party platforms (such as Facebook or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us and others to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:




Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.

We have enabled Google AdSense as well as Google Analytics on our website.

California Consumer Privacy Act (CCPA) Notice

Under the California Consumer Privacy Act (CCPA), California residents have the right to request that a business disclose the personal information it has collected about them, request deletion of their personal information, and opt-out of the sale of their personal information. This notice applies to California residents.
What personal information do we collect?
We collect various types of personal information from our users, including: name, email address, postal address, phone number, and any other information that you choose to provide to us. We may also collect information about your device and browsing behavior, such as your IP address, browser type, and pages visited on our site.

Why do we collect your personal information?

We collect your personal information for the following purposes:
  • To provide you with our products and services
  • To respond to your inquiries and requests
  • To improve our website and user experience
  • To send you promotional offers and advertisements
Do we sell your personal information?

No, we do not sell your personal information to third parties.
Your rights under the CCPA

As a California resident, you have the following rights under the CCPA:
  • The right to request that we disclose the personal information we have collected about you
  • The right to request that we delete your personal information
To exercise your rights, please contact us at, or by logging into your account. You may also designate an authorized agent to make a request on your behalf.
Changes to this Notice

We may update this notice from time to time. Please check back periodically for any changes.

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It's also important to note that we allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)

We are especially sensitive about children’s information. We do not knowingly collect information from children under the age of 13, in accordance with the Children’s Online Privacy Protection Act (“COPPA”). If you are a parent or legal guardian of a minor child, you may use the Services on behalf of such minor child. We will treat any information that you provide us while using the Services on behalf of your minor child as Personal Information as otherwise provided in this Privacy Policy. If you have questions concerning our information practices with respect to children, or if after a transaction, you would like to review, have deleted, or stop the further collection of your child’s Personal Information, please email us at

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

  • We will notify you via email and/or via in-site notification within 7 business days
  • We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Process orders and to send information and updates pertaining to orders.
  • Send you additional information related to your product and/or service
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, simply click on the “unsubscribe” link at the bottom of each email and we will promptly remove you from ALL correspondence.

Mobile Augmented Reality App

Our Mobile Augmented Reality App collects the face data of our users to be able to manufacture the custom lenses of our products for each user. The Face data points that are collected are: 
  • Pupil Distance
  • A-measurement
  • B-measurement
  • Optical Center
  • Monocular
The App will explicitly ask for permission to collect the data from the user according to Apple's App Tracking Transparency policy. 
Data Usage
The face data collected from the augmented reality app is used to manufacture the custom lenses specific to the user's optical measurements. The Data is only used for the manufacturing of the client's product. 
Data Disclosure
Jonas Paul will not disclose any face data to any third party. 
Data Sharing
Jonas Paul will not share the Face Data with any third party. All collected face data is used internally only for the manufacturing of the lenses. 
Retention of Face Data
The Face Data will be stored internally for future purchases of the user. If requested, Jonas Paul will entirely delete the data.  See data retention policy below for our retention period and destruction.

SMS Compliance Statement

Our text messaging services are subject to the Telephone Consumer Protection Act (TCPA) and the Federal Trade Commission's (FTC) guidelines on telemarketing and text messaging. We take our compliance obligations very seriously and have implemented measures to ensure that our services are in line with these regulations.

By providing your mobile phone number at checkout or by initiating conversation with us via SMS (Short Message Service), you consent to receive text messages from Jonas Paul Eyewear for the purpose of customer service, account updates, and related communications. You will receive an automatic SMS requesting that you confirm your opt-in. These text messages may include but are not limited to:
  1. Order updates and confirmation messages.
  2. Delivery and shipping notifications.
  3. Account verification and authentication codes.
  4. Important service alerts and announcements.
Message and data rates may apply depending on your mobile carrier plan. You may opt out of our SMS messages at any time by replying "STOP" to any message you receive or by contacting our customer support team at . Opting out of SMS communication will not affect your ability to receive other forms of communication from us.By providing your consent to receive SMS messages, you acknowledge that standard messaging and data rates may apply according to your mobile carrier plan, and you are responsible for any such charges.

Consent for Text Messaging:

By signing up for our text messaging services, you are giving us your express consent to receive text messages from us. You may opt-out of receiving text messages at any time by replying "STOP" to any message or by contacting us at

Promotional and Marketing Messages

If you have given us your express written consent, we may send you promotional and marketing messages via SMS. These messages will clearly identify the sender and include an opt-out mechanism.

Spam and Fraud Prevention

We take measures to prevent spam and fraud in our text messaging services. Our systems are designed to detect and block unwanted messages and we monitor for and prevent unauthorized access to our systems.

Data Privacy

We respect your privacy and are committed to complying with all relevant data privacy laws, including the California Consumer Privacy Act (CCPA), the European Union's General Data Protection Regulation (GDPR), and other international privacy regulations. Our privacy policy explains how we collect, use, and store your personal information.

Compliance with Mobile Carrier Guidelines

We comply with the guidelines of the major mobile carriers, including the CTIA Short Code Monitoring Handbook and the Mobile Marketing Association's Global Code of Conduct.

By using our text messaging services, you agree to the terms and conditions outlined in this SMS compliance statement.

Data Retention Policy

At Jonas Paul Eyewear, we are committed to protecting your privacy and the security of your personal information, including your optical prescription information, which may include your pupillary distance measurement. This policy outlines our data retention practices and procedures.

Optical Data Collection and Use

We collect and use your optical prescription information to provide you with accurate eyewear prescriptions. We do not share your information with third parties except as necessary to fulfill your order or as required by law.

Data Retention Period

We retain your optical prescription information, including your pupillary distance measurement, for a period of two years from the date of your last order or contact with us, as required by law.

Data Destruction

At the end of the retention period, we will securely destroy your prescription information using industry-standard methods. If you would like us to destroy your information earlier, please contact us at and we will do so promptly.


We will review and update this policy as necessary to reflect changes in technology, industry standards, or legal requirements. We encourage you to review this policy periodically for updates.

By using our website or providing us with your personal information, you agree to the terms of this data retention policy. If you do not agree with the terms of this policy, please do not provide us with your personal information or use our website.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Jonas Paul Eyewear
401 Hall Street SW, Suite 134
Grand Rapids, Michigan 49503
United States 616-723-8039

Last Edited on 2023-09-26

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