Buy Sight, Give Sight

Our social mission is to prevent childhood blindness in the developing world.  

For every frame sold, we make donations to CBM International for an annual supply of sight-saving, and often life-saving, Vitamin A Supplements for 2 children.  In addition, CBM also promotes the consumption of foods rich in vitamin A, encourages food fortification with micronutrients, food security, and teaches homestead food production for livelihoods, delivering sustainable positive change for the individuals as well as their communities.

51,041

Children given the gift of sight and health as of Q3 2018 through our Buy Sight, Give Sight program

The Problem

Vitamin A Deficiency (VAD) is the leading cause of preventable childhood blindness.  One of the first signs of vitamin A deficiency is night blindness. VAD affects vision by inhibiting the production of rhodopsin, the eye pigment responsible for sensing low-light situations. Rhodopsin is found in the retina and is composed of retinal (an active form of vitamin A) and opsin (a protein).


A lack of vitamin A causes the cornea to become very dry, leading to clouding of the front of the eye, corneal ulcers and vision loss. Vitamin A deficiency also causes damage to the retina, which also contributes to blindness.


Vitamin A is also essential to a healthy immune system and resistance to infection, and because of this vitamin A deficiency can lead to death from pneumonia, diarrhea, measles and malaria .


An estimated 250 million children are vitamin A deficient, and each year it is estimated that 670,000 children will die from VAD.  

Additionally, 350,000 will go blind, and half of these children will die within 12 months of losing their sight.  What makes this tragedy even more astounding is the low cost of preventing these deaths; approximately $0.75 - $1.00 will supply a year’s worth of Vitamin A supplements for one child.

Areas Of Greatest Need

Our Partner

CBM  is an international Christian development organization, committed to improving the quality of life of people with disabilities in the poorest communities of the world.  

Based on its Christian values and over 100 years of professional expertise, CBM addresses poverty as a cause and a consequence of disability, and works in partnership to create an inclusive society for all. 

CBM's work is founded on the core values of Christianity, internationalism, professionalism, stewardship, honest communication and inclusion inherited from our founder, Pastor Ernst Jakob Christoffe.